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What is your customers' experience?

Providing your customers with a great experience in your ecommerce store is critical to your success. You want your store to be engaging, interesting, and keep customers coming back for more. Successful customer experience strategies consider the customer's wants and needs at every step of the buying process. Based on their experience, customers convert to new brands or stay loyal to their existing brands.

What free Google Shopping product listings mean for your online store

In major news for online business owners, Google has announced that all Google Shopping listings are now free. What does this change mean for your ecommerce store and how can you make the most of it? Here’s what you need to know.

Strategic digital advertising

Reaching customers in the noisy space that is the internet can be incredibly difficult - but it’s necessary to the success of every business. So, we discuss the basics of creating a digital advertising strategy.

Holiday marketing tips featuring Danielle Butera of Blueswitch

Our second installment in our holiday series includes helpful hints from Danielle Butera, Chief Marketing Strategist for BlueSwitch. Get tips on how to best prepare your marketing for the busiest ecommerce season of the year.

Pushing customers into sales

As marketing becomes more targeted, finding ways to better connect with your customers is important. Find out how push notifications can be an effective marketing tool.

Master basic SEO strategy

New businesses can live or die by being found online. Understanding SEO strategy can help you spread your brand and reach more customers.

The pros and cons of controversial marketing

Creating ads that get people talking is usually a good thing, but sometimes people are talking for the wrong reasons. Is it worth creating ads that create an uproar for your brand?

Guide to determining KPIs for ad campaigns

How do you know if your ad campaigns are effective? Check out our guide for finding the right key performance indicators to help you evaluate your marketing efforts.

An introduction to digital marketing

Dive into the world of digital advertising and get a better understanding of how it all works with our overview.

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