Trends come and go, but there are a few trends this year that every eCommerce store should be watching out for. Here’s our picks for the top 5 trends that you should be consider adopting.
1. Strong Customer Authentication (SCA)
With a September 2019 rollout date, the SCA requirement from the Payment Services Directive 2 (PSD2) is set to make significant changes in Europe. The directive requires 2-factor authentication on nearly every online purchase, which could lengthen and change the checkout process.
Businesses in the EU may already be preparing, but eCommerce companies around the world should be watching the rollout carefully. There have been other instances where changes made to the payment industry in Europe have been adopted elsewhere. If this proves to reduce fraud, it is likely that other places will follow suit.
2. Integrated Social Selling
Facebook, Instagram, Snapchat, Twitter, WhatsApp, and other social media around the world continue to gain momentum in the eCommerce world. As these platforms find new ways to integrate the selling experience directly into interactions on their site, consumers begin to use them more often. Expanding to multichannel sales options will be necessary in the coming years for an eCommerce brand to succeed.
3. Rise of Voice Assistants
While Siri, Google, and Alexa have changed search considerably, many eCommerce stores have not begun optimizing for voice search or sales. The way someone types a search request might differ significantly from what they would say to a voice assistant. That means product descriptions, meta data, and tags need to be more comprehensive and robust to capture this audience.
With the continued innovation and the rise in popularity of this technology, this particular trend will only become more important over time. By prepping your store for these changes now and keeping up with the current trends, you’ll be in a better position to pivot and adapt to new advances as they become available.
4. Personalization of the Purchase Process
Personalization has become a hot topic lately. While debates have sparked about who owns data and what privacy should look like in the golden age of technology, most shoppers actually prefer a personalized experience. From ads that are relevant to them to shopping aids that anticipate their needs, most customers prefer experiences that make things easier on them.
The key is to both communicate how you use data to make things better for your customers and to create an experience that is pleasant rather than intrusive. Look specifically for ways to make shopping more efficient on your customers, like suggested sizing information based on recent purchases or reorder suggestions for items that are purchased regularly. Try to find ways to utilize your own data to better the experience rather than relying on third-party data.
5. Continued Growth of Subscriptions
Subscriptions have become extremely common. Netflix, Adobe, Skillshare, and Birchbox all sell very different products. The benefit of the subscription model is that it suits a variety of different industries and products. Consider what you can offer to your customers that would be useful to receive on a regular basis.
If you offer a subscription model, be sure to clearly state the terms and conditions as well as cancellation policies. This will help cut down on potential problems with dissatisfied customers.