Strategic digital advertising
Reaching customers in the noisy space that is the internet can be incredibly difficult - but it’s necessary to the success of every business. So, we discuss the basics of creating a digital advertising strategy.
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Holiday marketing tips featuring Danielle Butera of Blueswitch
Our second installment in our holiday series includes helpful hints from Danielle Butera, Chief Marketing Strategist for BlueSwitch. Get tips on how to best prepare your marketing for the busiest ecommerce season of the year.
Pushing customers into sales
As marketing becomes more targeted, finding ways to better connect with your customers is important. Find out how push notifications can be an effective marketing tool.
Master basic SEO strategy
New businesses can live or die by being found online. Understanding SEO strategy can help you spread your brand and reach more customers.
The pros and cons of controversial marketing
Creating ads that get people talking is usually a good thing, but sometimes people are talking for the wrong reasons. Is it worth creating ads that create an uproar for your brand?
Guide to determining KPIs for ad campaigns
How do you know if your ad campaigns are effective? Check out our guide for finding the right key performance indicators to help you evaluate your marketing efforts.
An introduction to digital marketing
Dive into the world of digital advertising and get a better understanding of how it all works with our overview.
Creating a useful customer profile from your data
Learn how to develop simple and detailed customer profiles from your collected data.