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Strategic digital advertising

Reaching customers in the noisy space that is the internet can be incredibly difficult - but it’s necessary to the success of every business. So, we discuss the basics of creating a digital advertising strategy.

Holiday marketing tips featuring Danielle Butera of Blueswitch

Our second installment in our holiday series includes helpful hints from Danielle Butera, Chief Marketing Strategist for BlueSwitch. Get tips on how to best prepare your marketing for the busiest ecommerce season of the year.

The continuing battle over data

In recent years, data breaches have spurred numerous questions regarding the balance between privacy and advertising needs. We’re exploring the recent and upcoming changes to data use and storage that could affect your store.

Let’s talk about ad stacking

Ad fraud is a buzzword that hovers around digital advertising, but many people have no idea what it is or how it happens. We examine how ad fraud works through the specific example of ad stacking.

Pushing customers into sales

As marketing becomes more targeted, finding ways to better connect with your customers is important. Find out how push notifications can be an effective marketing tool.

The pros and cons of controversial marketing

Creating ads that get people talking is usually a good thing, but sometimes people are talking for the wrong reasons. Is it worth creating ads that create an uproar for your brand?

Guide to determining KPIs for ad campaigns

How do you know if your ad campaigns are effective? Check out our guide for finding the right key performance indicators to help you evaluate your marketing efforts.

An introduction to digital marketing

Dive into the world of digital advertising and get a better understanding of how it all works with our overview.

4 tips for minimizing ad fraud

Are you losing money to ad fraud? Our quick tips will help you plug the drain in your budget.

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