Don't spend extra money on targeting fraudulent traffic. Instead, block that traffic and focus on retargeting more legitimate users. We'll show you how you can use our fraud detection technology to determine the best place to spend your advertising dollars.
The end-game of every business is growth. Your organization's ads serve as a bountiful vessel for growth—ads serve many purposes, and they all affect the bottom line in some capacity. This means that Return on Investment (ROI) must be positive.…
Reaching customers in the noisy space that is the internet can be incredibly difficult - but it’s necessary to the success of every business. So, we discuss the basics of creating a digital advertising strategy.
Our second installment in our holiday series includes helpful hints from Danielle Butera, Chief Marketing Strategist for BlueSwitch. Get tips on how to best prepare your marketing for the busiest ecommerce season of the year.
In recent years, data breaches have spurred numerous questions regarding the balance between privacy and advertising needs. We’re exploring the recent and upcoming changes to data use and storage that could affect your store.
Ad fraud is a buzzword that hovers around digital advertising, but many people have no idea what it is or how it happens. We examine how ad fraud works through the specific example of ad stacking.
As marketing becomes more targeted, finding ways to better connect with your customers is important. Find out how push notifications can be an effective marketing tool.
Creating ads that get people talking is usually a good thing, but sometimes people are talking for the wrong reasons. Is it worth creating ads that create an uproar for your brand?
How do you know if your ad campaigns are effective? Check out our guide for finding the right key performance indicators to help you evaluate your marketing efforts.
Dive into the world of digital advertising and get a better understanding of how it all works with our overview.
Are you losing money to ad fraud? Our quick tips will help you plug the drain in your budget.