Strategic digital advertisingOctober 2, 2019
Reaching customers in the noisy space that is the internet can be incredibly difficult - but it’s necessary to the success of every business. So, we discuss the basics of creating a digital advertising strategy.
Holiday marketing tips featuring Danielle Butera of BlueswitchSeptember 19, 2019
Our second installment in our holiday series includes helpful hints from Danielle Butera, Chief Marketing Strategist for BlueSwitch. Get tips on how to best prepare your marketing for the busiest eCommerce season of the year.
The continuing battle over dataSeptember 4, 2019
In recent years, data breaches have spurred numerous questions regarding the balance between privacy and advertising needs. We’re exploring the recent and upcoming changes to data use and storage that could affect your store.
Let’s talk about ad stackingAugust 28, 2019
Ad fraud is a buzzword that hovers around digital advertising, but many people have no idea what it is or how it happens. We examine how ad fraud works through the specific example of ad stacking.
Pushing customers into salesAugust 21, 2019
As marketing becomes more targeted, finding ways to better connect with your customers is important. Find out how push notifications can be an effective marketing tool.