Downtime and performance problems can not only be annoying to ecommerce companies, but they can also be costly. If your site isn’t loading correctly or is taking too long to load, there are a few tricks you can try to troubleshoot the problem.
(1) Ensure Images Are Properly Sized
Large images can cause your site to load slowly or even break. There are ways to minify and easily resize your images that can help speed up your loading time. Avoid using HTML resizing if possible as this can add significant time since HTML calls can only be done one at a time.
(2) Check Your Hosting
Often, shared hosting or single servers can result in slower loading times during high volume. This can cost you sales. If you use shared hosting or a single server to host your site, consider looking into more flexible options during holidays and other important sales dates.
(3) Utilize Caching
To help your page load faster, many companies use caching. This is a system that allows your site to be stored either server side or consumer side. While it does decrease the waiting time for your customers, new updates may not be seen right away.
(4) Optimize Your Code
Old or inefficient code can create problems when a site is loading. Keeping your code clean and up to date can help reduce load time and avoid errors.
(5) Try a Content Delivery Network
A CDN stores content from your site and helps it load more quickly by storing it closer to the end users. If your site has consistent loading issues due to a lot of static content like pictures and media, this is a great way to increase speed of loading.
(6) Clean Up Bad Requests
Broken links can be troublesome for consumers and can cause loading issues. Check your site regularly for pages with errors or old urls to avoid frustrating your returning customers.
(7) Make Use of Tools
There are a variety of tools (both free and paid) to help you keep your site running at top speed. Here are a couple to consider using:
- PageSpeed Insights - a tool from Google that analyzes your site for any slow loading issues
- Server Monitors - tools that alert you when your servers may be down or having problems
- Spike Monitors - tools that give you advance warning when your servers are experiencing high-volume
- Traceroute - tool that allows you to track the issue back to a broken connection and find problems easily, readily available on most operating systems