Holiday Countdown: Your eCommerce Checklist

Holiday Countdown: Your eCommerce Checklist

Customer ExperienceeCommerceOnline Business

If you’re still unsure about how best to prepare your store for this holiday season, we have you covered. Here’s a quick checklist of the 9 important tasks that will help you achieve success.

(1) Optimize Your Channels

  • Make your page responsive for mobile shoppers
  • Consider selling options through social media

(2) Broaden Customer Options

  • Look into financing options and different payment methods
  • Offer multiple shipping options if possible

(3) Streamline Customer Service

  • Make it easy for customers to reach real people with problems
  • Keep employees in the loop on changes, known issues, and escalation plans

(4) Find Ways to Compete

  • Instead of trying to do what everyone else does, find what you can do best
  • Think outside the box like flash promotions and printable return labels

(5) Offer Clear Communication

  • Let customers know about any delays, cancellations, or other problems
  • Provide several ways for customers to get in contact

(6) Protect Your Ad Dollars

  • Recognize and remove bots from campaigns
  • Focus retargeting campaigns on good customers
  • Be prepared to make changes quickly

(7) Prevent Transaction Fraud

  • Know your common risk factors for your store
  • Implement automated processes like SMS verification and risk scoring
  • Balance fraud risk with revenue generation

(8) Defend Against Chargeback Fraud

  • Keep clean and organized records of all sales and returns
  • Use trackable shipping options and provide notifications

(9) Avoid Fraudulent Sellers

  • Vet any new resellers and partners carefully
  • Watch for pricing that doesn’t make sense
  • Create a simple escalation path for customers that have an issue

Post Author: Jackie Long

Jackie Long

Blog Manager at NS8. With a varied background and over 5 years of content creation experience, Jackie works hard to provide a compelling range of informative articles.