Published January 26, 2018

What is Downtime?

Downtime is an inevitable problem for every business. Most website service providers can guarantee around 99% uptime for your business, which sounds great, but still leaves a website with at least 87 hours of downtime every year. Downtime can occur for a number of reasons, varying from hardware failures or DNS issues to malicious hackers or simple lack of website maintenance.

No matter what the cause, if a website is experiencing downtime, then customers will simply be unable to visit a certain page and may take their business elsewhere. This can cost the business potential customers and also do damage to their overall reputation. Moreover, the impact of downtime can vary from business to business, as most downtime occurs in portions of 1-2 hours at a time, and the effect on sales depends on whether this is at midnight during a slow week or during the busiest sales period of the year.

However, reduced revenue from direct sales alone is far from the only problem for your average business. If you factor in the losses due to referrals, repeat sales, and employee hours spent dealing with the problem, the costs can really add up.

For instance, consider one $10 million business that had a pricier 99.9% uptime server guarantee, resulting in only 9 hours of downtime that year:

Downtime Costs

And remember; these costs consider a situation with a very high-quality service provider, and only consider the financial impact on a business’s bottom line. Other problems can occur with downtime when users start to deem your business untrustworthy or unreliable, and this makes the reputation impact hard to measure, but no less significant.

So how do you limit the impact of downtime on your business? The first step is to monitor your business uptime from around the globe to ensure your business is responsive and available worldwide. This means that you can be the first to know when things go wrong, no matter where your users are accessing your site from. The next step is to set up customizable alerts to stay on top of this potential problem and address any issues before they threaten your bottom line. It’s important to setup notifications at your convenience, and both NS8 StayLive and NS8 Protect for eCommerce platforms can do all of this and more.

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