Click fraud detection
Recognize bad traffic generated by click fraud and pinpoint where it's coming from. Determine which campaigns are bringing in high-quality traffic and adjust any campaigns that are not attracting real prospects.
Avoid wasting adverising dollars on bots and invalid traffic by automatically blocking fraudulent users from retargeting campaigns. Set custom thresholds to manage your own risk tolerance.
Effectively manage your advertising efforts by measuring campaigns across multiple data points. Use our customizable dashboards to see how your campaigns compare in user scores, number of users, overall orders, suspicious orders, and total revenue generated.
Benefits of ad fraud protection
More Focused Campaigns
Integration with Google Analytics provides additional data about your audience that can be used when creating new campaigns.
Less invalid traffic
By identifying and blocking more fraud from campaigns, websites can reduce the overall amount of invalid traffic.
When equipped with more robust data, marketing teams can create audience segments that are more relevant to their specific industries.
Understand what converts with easy-to-understand dashboards that track multiple KPIs to provide a complete look at every campaign.
Order rules allow you to automate all or part of your fraud prevention strategy. While some will be specific to your industry and risk factors, here are seven order rules any company can use.
Chargeback fraud now accounts for one of the biggest segments of e-commerce fraud losses. Learn how NS8 helped reduce chargeback ratios across seven different industries.
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