Published October 20, 2017

Poor site performance can have a dramatic effect on business revenue. Users who struggle to access your site, due to downtime or an expired SSL certificate, might quickly give up in frustration and potentially find themselves looking at your competitors. Even if they are able to access the storefront, issues like slow loading times or elements that fail to load correctly can seriously interrupt the sales process, keeping customers away from the checkout and potentially harming your overall reputation.

Or as one study by Aberdeen Group notes:

“A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions” 2

Each year, the average size of a web page gets larger, and every app and plugin you add to your storefront can have an unintended impact on overall site stability performance. The solution to this is to monitor your websites for potential problems – alerting you via SMS or email if your infrastructure is experiencing any issues so you can respond to any difficulties before they affect your business revenue.

References

NS8 Complete Storefront Protection

Protect your storefront from poor performance and the other revenue killers.

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