Published October 20, 2017

Advertising fraud is incredibly profitable. When it comes down to it, fraudsters can employ thousands of bots for pennies on the dollar, tasking them with clicking away on your ads and chewing up your advertising spend. It doesn’t take long for bots to eat through a business’s advertising budget, and then they can move onto another and another, raking in millions for the fraudster.

“The equation of ad fraud is simple: buy traffic for $1 CPMs, sell ads for $10 CPMs; pocket $9 of pure profit.” 2

-  Dr. Augustine Fou, Advertising Fraud Researcher
Traffic for Sale

Every year, advertising fraud is costing businesses billions of dollars. The only solution to this problem is to keep the fraudsters from getting at your ad budgets - directing resources away from poorly performing ad campaigns and blocking bots from being tagged in your remarketing efforts.

To learn more about how advertising fraud and retargeting fraud, click here.

References

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Protect your storefront from advertising fraud and the other revenue killers.

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