Published January 26, 2018

What is Block List Monitoring?

Upon receiving reports of unsolicited email, a website can be added to domain block lists just by being mentioned as a source of spam emails. Being block-listed is often through no fault of the company, and it can occur for a number of different reasons, such as:

  • Other bad domains falling within a similar IP range of the business.
  • An open relay making the SMTP server vulnerable to spam abuse.
  • Scammers phishing the site.
  • Being falsely flagged by competitors.

However, being block-listed is a serious problem because once they have been flagged, most of a businesses’ emails will become undeliverable and they won’t be able to market themselves to customers. As well as reducing the effectiveness of email outreach to new clients, important promotional messages or even crucial communication from the company regarding the status of an order can be missed, damaging a businesses relationship with existing customers.

Moreover, the longer a business is on a block list, the more of a problem it becomes. If a domain gets picked up by a large block list service, the impact can keep large numbers of customers away from the business for months, and it can take much longer to get white-listed again.

How Do You Resolve Getting Block Listed?

So how do you monitor block lists and solve your business getting flagged? First, you need a service that can monitor any of your site domain names so that you can see if any of them have been falsely listed. Second, you need to setup notifications so that you and your team can be contacted quickly if your business is listed as a source of spam or malware.

As well as monitoring the known block lists, you also want to check things like Google’s safe browsing list to see if your site appears. Being flagged as unsafe by Google can be a problem for your business and deter many customers, so addressing any issues as soon as possible is essential to maintain your site traffic and improve your Search Engine Optimization (SEO).

Finally, if your business is listed, the next step is to resolve the issue as quickly as possible. Getting hold of clear instructions to remove yourself from a listing page is crucial, helping to both fix the problem and maintain your business reputation. NS8 StayLive can do all of this and more.

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