Published January 26, 2018

What is Real User Monitoring?

As well as getting a view of overall site performance, Real User Monitoring (RUM) is the process whereby businesses can see how individual users approach their site from around the world. Most companies don’t have the global visibility to test their site from every location their users are in, which makes it difficult to duplicate their individual experiences.

However, by allowing companies to see how their site appears to the public, RUM gives firms the ability to test page loading times, troubleshoot compatibility, and develop an effective response accordingly. This is important because sometimes the performance for one user may deviate from expected norms, and individual compatibility problems can prevent them from accessing your site the way you want them to.

When you consider that, every year, the size of an average webpage gets larger1 (often exceeding gains in connectivity speed), it’s easy to see how slow loading times in some remote part of the world can do harm to repeat sales and a company’s overall reputation. This is why RUM is crucial to get a real sense of site performance, as otherwise a business could be losing tens of thousands of dollars thanks to a performance problem they didn’t even know they had.

How Do You Monitor Real User Performance?

So how do you check the individual experiences for each of your site’s users? First, you need a service that can run quietly in the background of your site without negatively affecting either the end user experience or your overall site performance. Second, you want to monitor other attributes for common compatibility problems that could hinder individual performance, such as issues with different browsers, devices, or platforms.

For instance, a business might believe that their overall site appears to be functioning normally. However, individuals browsing from untested mobile devices might experience poor loading times, or worse, the page might fail to even load at all.

Next, you want to monitor the average amount of time for DNS resolutions, namely, the amount of time the webserver takes to begin a response and the number of milliseconds before a page becomes interactive. This helps you ensure that connectivity issues can be addressed quickly, and alerts you to any issues with the loading times of individual webpages. Finally, you want to monitor from as many different locations around the world as you possibly can to get a real sense of how your end users truly interact with your site from different time zones and locations. NS8 StayLive can do all of this and more.

References

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