Partner Overview

Kansas City

Partner expertise: ConsultantMarketing

Platforms

About

With its best-in-class platform and a suite of strategic services, Alight Analytics gives brands and agencies everything they need to prove marketing ROI, optimize campaigns and make data-driven decisions faster. ChannelMix, Alight’s marketing performance analytics platform, automatically aggregates, cleans, blends and stores marketing and sales data from any source in a single platform that integrates seamlessly with popular BI and visualization tools like Tableau, Google Data Studio, Looker and more – no coding required. Alight’s team of marketing analysts helps clients implement marketing dashboards, Google Analytics, cross-channel attribution, media mix modeling — or any other analytics project they want to tackle. With more than 12 years of service, the Kansas City-based company is a pioneer in its industry. It has earned the trust of leading clients like Mattel, Adidas, AMC Theatres, Maui Jim and others. In 2018, Alight became a three-time Inc. 5000 honoree, winning recognition as one of America’s fastest-growing private companies. Learn more at www.alightanalytics.com.